SMM Specialist
Europe | Full-time
Responsibilities
- Implement content strategy and campaign development on different GEOs across social media channels (Facebook, Instagram, TikTok, Telegram, Twitter) that prompt our customers to engage and share with their community regularly.
- Monitor content to ensure it authentically aligns with brand values and positioning.
- To scale innovative ideas from conception to campaign execution, maintaining a distinct yet cohesive brand perspective throughout.
- Cultivate advocacy and engagement through organic channels, ensuring top-tier community management across all business lines.
- Lead competitive tracking of social activity, identify and ideate around new content and monitor the industry for best practices in driving engagement.
- Establish benchmarks and best practices to guide and scale marketing efforts across all channels on certain GEOs.
Requirements
- 3+ years of social media management experience at a B2C brand, preferably within financial services (but not required).
- A thorough understanding of media metrics to track and hit KPl’s, and the ability to leverage data insights to determine strategies.
- Experience with social media / Influencer management tools (Sprout Social, RivallQ, Tribe, Telemetr.io, Hootsuite, etc.)
- Proficient with social video + photo content capture; must be comfortable editing content on their own, as well as working closely with video editors/design team.
- Demonstrated experience working with video editing platforms such as CapCut, In-Shot, etc.
- Trend savvy with a deep understanding of Social media trends, slang, etc on the chosen GEOs.
Will be a plus
- Background in the FinTech niche.
- Experience in launching influencer campaigns on social media.
- Knowledge of regional specifics of African and Asian markets.
We offer
- Work with diverse markets (Asian, MENA) and cutting-edge social media strategies to make a real impact
- Collaboration with a dynamic, international team of professionals passionate about innovation and growth
- 20 paid vacation days people per year
- 10 paid sick leave days per year
- Public holidays as per the company’s approved Public holiday list
- Medical insurance
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)